What obituaries taught me about writing

There is always time to start something. Nothing is truly the end. There is beauty craft and art even in endings. Maybe especially in finales. We can make stories more magical with resonant endings. It’s all here for us to explore. And to look close at endings. Maybe they aren’t all that they seem. Some …

Finding your Twitter Audience

The life of a tweet is short.  If you post your tweet at a time most of your followers are online they will get full value from your content. Look for the everyday moments that create spikes on twitter. This is available in your account advertising data or sites such as Tweriod can help. When planning your routine of …

Twitter Pins

Clicking on the three grey dots on your tweet means you can pin the content to the top of your feed. You get to choose the first thing your clients see on your twitter feed. You have a number of choices. Making the wrong choice can shift you out of line with the picture future …

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