The life of a tweet is short. If you post your tweet at a time most of your followers are online they will get full value from your content.
Look for the everyday moments that create spikes on twitter. This is available in your account advertising data or sites such as Tweriod can help.
When planning your routine of posting content look ahead at the week and see if there are any local community events or national holidays that will create high volume social media activity. You can create your own buzz or join in the commentary by creating your own story inspired by for example National Women’s Day or a health awareness event. Stories make audience care.
Timing is everything!
Look for when your customers are engaged to post but 2-4pm EST is a busy time for Twitter.You may want to engage with UK and US audiences on a similar campaign and send the same tweet out a few times to match the time zones. You can use a tweetdeck to send tweets during the lunch hour of other time zones.
Keep the readers you have
By creating content that is customer lead you will attract more readers. It shows what people who are searching for a solution need. It can help you let the right people know why your product is the best choice for them means you will attract loyal customers.
Look at the top key words people search for before finding your site by using analytics. This indicates what people want in your blog and may be themes you want to develop further.
One last tip… Make it easier for people to find your blog and stay longer on it. Find your most popular posts with analytics and add links at the bottom to other posts on your site.
